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Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.
Buchkauf
Marketing Research, Alan Wilson
- Sprache
- Erscheinungsdatum
- 2018
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- Titel
- Marketing Research
- Untertitel
- Delivering Customer Insight
- Sprache
- Englisch
- Autor*innen
- Alan Wilson
- Verlag
- 2018
- Einband
- Paperback
- Seitenzahl
- 408
- ISBN13
- 9781352001112
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the marketing research process, this textbook offers a concise and accessible guide for students. It emphasizes practical skills for interpreting and applying research findings to drive meaningful change. By prioritizing digital data and internet research, it provides a contemporary perspective that aligns with current industry practices, making it a valuable resource for those looking to understand and utilize marketing research effectively.