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Marketing Research: Tools and Techniques
Autoren
Mehr zum Buch
Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
Buchkauf
Marketing Research: Tools and Techniques, Nigel Bradley
- Sprache
- Erscheinungsdatum
- 2013
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- Titel
- Marketing Research: Tools and Techniques
- Sprache
- Englisch
- Autor*innen
- Nigel Bradley
- Verlag
- Oxford University Press
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 552
- ISBN13
- 9780199655090
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.