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The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.
Buchkauf
Sales Truth, Mike Weinberg
- Sprache
- Erscheinungsdatum
- 2019
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- Titel
- Sales Truth
- Untertitel
- Debunk the Myths. Apply Powerful Principles. Win More New Sales.
- Sprache
- Englisch
- Autor*innen
- Mike Weinberg
- Verlag
- HarperCollins Leadership
- Verlag
- 2019
- Einband
- Paperback
- Seitenzahl
- 258
- ISBN13
- 9781400217465
- Kategorie
- Wirtschaft
- Beschreibung
- The book offers a straightforward critique of popular sales myths and gimmicks, urging sales professionals to abandon ineffective trends. It emphasizes a return to foundational strategies that have consistently delivered results, providing a clear framework for enhancing sales performance. By challenging conventional wisdom, it aims to empower salespeople and leaders to adopt a more effective, results-oriented approach.