Selling British Columbia

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The book offers an engaging illustrated exploration of British Columbia's tourism industry from 1890 to 1970, highlighting the strategic marketing of the region's colonial history to attract visitors. It delves into the evolution of tourism in BC, showcasing how historical narratives were crafted to enhance the appeal of the province's natural beauty and cultural heritage. Through vivid illustrations and insightful commentary, it reveals the interplay between colonialism and tourism development in shaping BC's identity.