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Through a sharp and humorous lens, the author explores the pervasive influence of branding on various aspects of high culture, including religion, education, and the arts. The analysis reveals how branding has not only transformed these domains but may also serve to rejuvenate them. Accompanied by 50 illustrations, the book provides a visual and intellectual journey into the intersection of branding and cultural identity.
Buchkauf
Branded Nation, James B. Twitchell
- Sprache
- Erscheinungsdatum
- 2005
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- Titel
- Branded Nation
- Untertitel
- The Marketing of Megachurch, College, Inc., and Museumworld
- Sprache
- Englisch
- Autor*innen
- James B. Twitchell
- Verlag
- Simon & Schuster
- Verlag
- 2005
- Einband
- Paperback
- Seitenzahl
- 336
- ISBN13
- 9780743243476
- Kategorie
- Wirtschaft
- Beschreibung
- Through a sharp and humorous lens, the author explores the pervasive influence of branding on various aspects of high culture, including religion, education, and the arts. The analysis reveals how branding has not only transformed these domains but may also serve to rejuvenate them. Accompanied by 50 illustrations, the book provides a visual and intellectual journey into the intersection of branding and cultural identity.