Into--And Out Of--The Gap

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The rise and fall of America's largest clothing retailer is explored through its rapid growth in the 1970s and subsequent decline by the 1990s. The narrative delves into the company's failed acquisitions and product strategies, while also addressing controversies surrounding its labor practices. By examining these events, the book highlights the broader social history of America during this transformative period, illustrating how changing cultural norms influenced both Gap and the global landscape of mass merchandising.