Digital Distribution of Independent Music Artists: An Economic Analysis of Rights, Costs, and Market Potential

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Focusing on the impact of digital distribution, this thesis explores how independent music artists navigate the changing landscape of the music industry. It examines the challenges and opportunities presented by digital platforms, highlighting the strategies artists employ to reach audiences and monetize their work. The research reflects on the broader implications for media economics and management, offering insights into the evolving relationship between technology and artistic expression.