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Crafting Business Models and Value Propositions with Serious Play
How to Utilize an 3D Approach for Building and Testing Better Businesses
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Focusing on the development of a unique LEGO SERIOUS PLAY® toolkit, this book aims to enhance the skills of experienced facilitators in guiding organizations through business model (re)definition. It emphasizes fostering creative confidence and a shared understanding of value propositions across various types of organizations. The author explores significant research gaps, posing a central question about improving shared understanding through a Serious Play approach, ultimately contributing to both applied science and practical facilitation methods.
Buchkauf
Crafting Business Models and Value Propositions with Serious Play, Reinhard Ematinger
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Crafting Business Models and Value Propositions with Serious Play
- Untertitel
- How to Utilize an 3D Approach for Building and Testing Better Businesses
- Sprache
- Englisch
- Autor*innen
- Reinhard Ematinger
- Verlag
- Scholars' Press
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 304
- ISBN13
- 9783330653313
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the development of a unique LEGO SERIOUS PLAY® toolkit, this book aims to enhance the skills of experienced facilitators in guiding organizations through business model (re)definition. It emphasizes fostering creative confidence and a shared understanding of value propositions across various types of organizations. The author explores significant research gaps, posing a central question about improving shared understanding through a Serious Play approach, ultimately contributing to both applied science and practical facilitation methods.