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Focusing on a managerial perspective, this book delves into the critical role of public relations within organizations. It examines various contexts, including corporate branding, reputation management, government relations, and community communications. Contributors also highlight the importance of legal considerations and ethical awareness, emphasizing the interconnectedness of public relations and organizational dynamics.
Buchkauf
Public Relations, Danny Moss, Barbara Desanto
- Sprache
- Erscheinungsdatum
- 2012
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- (Hardcover)
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