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Focusing on international franchising, this book combines scholarly insights and practical experiences to enhance understanding of the field. It serves as a vital resource for researchers in business and economics while offering valuable guidance for franchisors and franchisees aiming for success in the global market. The extensive research presented contributes significantly to the existing body of knowledge, making it an essential text for both academic and practical applications in franchising.
Buchkauf
Service Franchising, Ilan Alon
- Sprache
- Erscheinungsdatum
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Service Franchising
- Untertitel
- A Global Perspective
- Sprache
- Englisch
- Autor*innen
- Ilan Alon
- Verlag
- Springer US
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- Seitenzahl
- 288
- ISBN13
- 9781441939289
- Kategorie
- Wirtschaft, Ethnografie, Politikwissenschaft
- Beschreibung
- Focusing on international franchising, this book combines scholarly insights and practical experiences to enhance understanding of the field. It serves as a vital resource for researchers in business and economics while offering valuable guidance for franchisors and franchisees aiming for success in the global market. The extensive research presented contributes significantly to the existing body of knowledge, making it an essential text for both academic and practical applications in franchising.