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Operational Exellence - Identifying qualifying and order winning factors

Examining Dell, McDonalds, Zare and EasyJet

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Focusing on value disciplines, this seminar paper explores how companies can achieve industry leadership by emphasizing one of three key areas identified by Treacy in 1993. It discusses the strategic implications of these disciplines in business economics, particularly in supply, production, and logistics. The analysis, grounded in academic research, provides insights into how organizations can enhance their competitive advantage and effectively align their operations with market demands.

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Operational Exellence - Identifying qualifying and order winning factors, Nils Peters

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2011
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