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Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.
Buchkauf
Flock and Flow, Grant David McCracken
- Sprache
- Erscheinungsdatum
- 2006
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- Titel
- Flock and Flow
- Untertitel
- Predicting and Managing Change in a Dynamic Marketplace
- Sprache
- Englisch
- Autor*innen
- Grant David McCracken
- Verlag
- Indiana University Press
- Verlag
- 2006
- Einband
- Hardcover
- Seitenzahl
- 208
- ISBN13
- 9780253347596
- Kategorie
- Wirtschaft
- Beschreibung
- Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.