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Focusing on qualitative methods in audience research, this book builds on themes from the author's previous work, emphasizing the importance of students' personal media experiences. It aims to deepen understanding of audience dynamics through practical engagement and analysis, making it a valuable resource for those studying media interactions and audience behavior.
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Investigating Audiences, Andy Ruddock
- Sprache
- Erscheinungsdatum
- 2007
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- (Hardcover)
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