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The book explores the role of propaganda and political marketing in Nazi Germany, arguing that these tools were not just instruments of government but integral to the governance itself. It examines Adolf Hitler's innovative use of political theater and draws parallels to contemporary political practices, prompting a chilling inquiry into whether Hitler's methods were ahead of their time.
Buchkauf
Marketing the Third Reich, Nicholas O'Shaughnessy
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing the Third Reich
- Untertitel
- Persuasion, Packaging and Propaganda
- Sprache
- Englisch
- Autor*innen
- Nicholas O'Shaughnessy
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2017
- Einband
- Paperback
- Seitenzahl
- 290
- ISBN13
- 9781138060586
- Kategorie
- Wirtschaft, Politikwissenschaft
- Beschreibung
- The book explores the role of propaganda and political marketing in Nazi Germany, arguing that these tools were not just instruments of government but integral to the governance itself. It examines Adolf Hitler's innovative use of political theater and draws parallels to contemporary political practices, prompting a chilling inquiry into whether Hitler's methods were ahead of their time.