New Rules of Corporate Conduct

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The book delves into the evolving social charter that governs corporate performance, shaped by societal values and expectations. Wilson identifies four key forces—power shifts, globalization, economic restructuring, and technological advancements—that are redefining corporate conduct. He emphasizes that corporate social responsibility has become essential to corporate strategy, not just a public relations effort. Analyzing seven emerging rules, Wilson outlines their implications for corporations in the U.S. and globally, concluding with a practical agenda for corporate adaptation to these changes.