Asia and the Future of Football

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The book delves into the impact of globalization and commercialization on football, particularly focusing on the Asian Football Confederation's (AFC) evolving role in the sport's growing prominence in Asia. It employs three theoretical frameworks—globalization, neo-institutionalism, and governance—to analyze these dynamics, supported by extensive interviews and archival research. The exploration highlights the emerging conflicts and challenges faced by football in the region, providing a nuanced understanding of its development.