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Focusing on the influential figures behind a groundbreaking political campaign business, the narrative explores the unlikely partnership of David Sawyer and Scott Miller. With Sawyer's aristocratic background and Miller's copywriting talent, they became key strategists in presidential campaigns from Nixon to Obama. Their work extended globally, impacting democratic movements and corporate strategies for major brands. The legacy of Sawyer Miller is evident in the careers of its alumni, who shaped modern political campaigning and its global reach.
Buchkauf
Alpha Dogs, James Harding
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Alpha Dogs
- Untertitel
- The Americans Who Turned Political Spin Into a Global Business
- Sprache
- Englisch
- Autor*innen
- James Harding
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 264
- ISBN13
- 9780374531751
- Kategorie
- Politikwissenschaft
- Beschreibung
- Focusing on the influential figures behind a groundbreaking political campaign business, the narrative explores the unlikely partnership of David Sawyer and Scott Miller. With Sawyer's aristocratic background and Miller's copywriting talent, they became key strategists in presidential campaigns from Nixon to Obama. Their work extended globally, impacting democratic movements and corporate strategies for major brands. The legacy of Sawyer Miller is evident in the careers of its alumni, who shaped modern political campaigning and its global reach.