The Keys to Success in Starting & Managing a Small Business

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Focusing on the essential concepts for small and medium-sized enterprises (SMEs), this book delves into the critical factors for success and survival in the business landscape. Drawing from extensive research and the author's real-life experiences in family-operated businesses, it addresses common challenges faced by entrepreneurs. The content is tailored for aspiring and current business owners, educators in entrepreneurship, students in related fields, and policymakers, making it a valuable resource for a diverse audience.