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Focusing on the concept of "creative destruction," the book explores how technological breakthroughs can create new market opportunities despite initial uncertainty. It highlights the distinct management processes required for technology-driven versus market-driven entrepreneurship, particularly during the ongoing third Industrial Revolution. Drawing from academic theories and real-world examples, the text presents 86 managerial guidelines designed to enhance the success of technological entrepreneurship in both startups and established businesses.
Buchkauf
The Technological Entrepreneur's Playbook, Ian Chaston
- Sprache
- Erscheinungsdatum
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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