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Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.
Buchkauf
Marketing W/Student CD-ROM and Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Sprache
- Erscheinungsdatum
- 2003
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- Titel
- Marketing W/Student CD-ROM and Powerweb
- Sprache
- Englisch
- Autor*innen
- Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Verlag
- McGraw Hill LLC
- Verlag
- 2003
- Einband
- Paperback
- Seitenzahl
- 736
- ISBN13
- 9780072553727
- Kategorie
- Wirtschaft
- Beschreibung
- Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.