Analysis of Aafes and Its Relevance to the Future of the Army and Air Force

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The book offers a thorough evaluation of the Army and Air Force Exchange Service (AAFES), focusing on its strategic relevance and value in meeting customer needs within a competitive retail landscape. It details the history, organization, and operational framework of the military exchange system, alongside an analysis of its financial performance and business environment. Additionally, the study examines the relationship between AAFES and Morale, Welfare, and Recreation (MWR) activities, highlighting the dividends generated from AAFES operations.