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The book explores how Italy's contemporary culture of consumption is deeply influenced by the advertising industry's social vision developed after World War One. Utilizing a variety of primary sources, it examines the historical context and the evolution of consumer behavior, illustrating the lasting impact of early 20th-century advertising on modern Italian society.
Buchkauf
Marketing Modernity, Adam Arvidsson
- Sprache
- Erscheinungsdatum
- 2015
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- (Paperback)
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