Socialising the Antisocial Bank

Mehr zum Buch

The book explores how traditional banks often fail to engage socially with their customers, but highlights the potential for change through the social media revolution. It serves as a guide for transforming into a social bank that effectively connects with targeted communities. Part of the Complete Banker series, it draws from Chris Skinner's influential blog and addresses the evolving landscape of retail, commercial, and investment banking influenced by economics, politics, technology, and societal shifts, catering to both novices and experts in the field.