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Focusing on storytelling as a formal discipline, this book reveals how "springboard" stories can drive organizational change and enhance knowledge management. It provides insights into using narrative techniques to effectively communicate new strategies, structures, identities, goals, and values to employees, partners, and customers, fostering engagement and alignment within knowledge-era organizations.
Buchkauf
The Springboard, Stephen Denning
- Sprache
- Erscheinungsdatum
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Springboard
- Sprache
- Englisch
- Autor*innen
- Stephen Denning
- Verlag
- Routledge
- Erscheinungsdatum
- 2015
- Einband
- Hardcover
- Seitenzahl
- 246
- ISBN13
- 9781138131620
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on storytelling as a formal discipline, this book reveals how "springboard" stories can drive organizational change and enhance knowledge management. It provides insights into using narrative techniques to effectively communicate new strategies, structures, identities, goals, and values to employees, partners, and customers, fostering engagement and alignment within knowledge-era organizations.