Myth of Santa Fe

Exploring the crafted image of Santa Fe, this book delves into how the city transformed into a sought-after tourist spot in the 1980s, akin to an American Tahiti. It uncovers the deliberate efforts by Anglo-American newcomers in the early 20th century to shape Santa Fe's romanticized identity, contrasting the picturesque adobe architecture with the realities behind its mass marketing. The narrative reveals the complexities of cultural representation and the impact of tourism on local identity.