Adventure Tourism: Concept, Segmentation and Promotion

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Focusing on the burgeoning field of adventure tourism, this book examines market segments and promotional strategies tailored for this rapidly expanding industry. It emphasizes the unique characteristics of adventure tourism as a service, such as intangibility and inseparability, which necessitate targeted marketing approaches. Highlighting the untapped potential of north India's Himalayan region, the text notes that despite its opportunities, only a few destinations attract adventure enthusiasts. Organized into seven chapters, it offers a structured exploration of these themes for readers.