Physical therapy services

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The study explores customer acceptability of a treatment product through a 14-day service experience and interviews. It gathers personal profiles of respondents, including gender, age, profession, and pain-related details. The second part of the interviews focuses on their reactions to the treatment, desired pricing, preferred promotional methods, and ideal treatment locations. The researcher utilized checklists to systematically collect this data, aiming to address key marketing questions concerning product acceptance and positioning.