Profitable Strategies in E-Retailing

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The study analyzes the decline of Barnes & Noble and other retailers in the face of evolving e-retailing dynamics, highlighted by CEO William Lynch's departure amid significant losses. It explores how Amazon.com emerged as a dominant player through innovative strategies that adapt to changing consumer behavior and technological advancements. By examining these successful practices, the thesis offers insights and recommendations for building sustainable and profitable e-retailing businesses in a competitive landscape.