Reading YouTube

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Through genre analysis and digital media criticism, this book offers a critical framework for understanding YouTube's vast landscape. It categorizes videos into distinct genres, such as The Phenom and The Experiment, and provides insightful analyses of their themes, including celebrity culture and identity politics. Aimed at classroom settings, it equips students with a conceptual language to navigate and engage with the complexities of YouTube and digital culture, fostering a deeper comprehension of its interactive texts.