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Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.
Buchkauf
Buzzmarketing, Mark Hughes
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Buzzmarketing
- Untertitel
- Get People to Talk about Your Stuff
- Sprache
- Englisch
- Autor*innen
- Mark Hughes
- Verlag
- Penguin Random House LLC
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- Seitenzahl
- 256
- ISBN13
- 9781591842132
- Kategorie
- Alte Werbung, Wirtschaft
- Beschreibung
- Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.