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The dissertation explores the intersection of content and commerce business models on the Internet, offering both theoretical and practical insights. It delves into how these models converge, analyzing their implications for businesses operating online. Through this investigation, the work aims to enhance understanding of the evolving landscape of digital business strategies.
Buchkauf
Content-driven Commerce, Benedikt Berger
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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