Developing Knowledge-based International Businesses in Emerging Economies

Mehr zum Buch

Emerging markets have seen a significant evolution in their companies over the past decade, transitioning from producing for advanced countries to designing and branding their own products. This essay explores how these firms have developed competitive capabilities, highlighting the gradual advancement from initial production to independent product design and brand creation. It examines the strategies and processes that enabled these companies to compete effectively with established firms in developed markets.