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The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.
Buchkauf
Marketing - The Retro Revolution, Stephen Brown
- Sprache
- Erscheinungsdatum
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing - The Retro Revolution
- Sprache
- Englisch
- Autor*innen
- Stephen Brown
- Verlag
- Sage Publications
- Erscheinungsdatum
- 2001
- Einband
- Paperback
- Seitenzahl
- 276
- ISBN13
- 9780761968511
- Kategorie
- Wirtschaft
- Beschreibung
- The book is highly regarded within the academic marketing community, recognized for its significant contributions to the field. It offers in-depth insights and analysis, making it an essential resource for scholars and practitioners alike. The work stands out for its rigorous approach and comprehensive exploration of marketing principles, serving as a vital reference for understanding contemporary marketing strategies and theories.