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Boomer Marketing
Selling to a Recession Resistant Market
Autoren
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Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.
Buchkauf
Boomer Marketing, Ian Chaston
- Sprache
- Erscheinungsdatum
- 2009
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- Titel
- Boomer Marketing
- Untertitel
- Selling to a Recession Resistant Market
- Sprache
- Englisch
- Autor*innen
- Ian Chaston
- Verlag
- Taylor & Francis
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 278
- ISBN13
- 9780415489638
- Kategorie
- Sozialwissenschaften, Wirtschaft
- Beschreibung
- Focusing on the impact of the global recession, this book emphasizes the necessity for firms to adapt their marketing strategies to target baby boomers, the wealthiest and fastest-growing consumer demographic. Chaston provides insights into how businesses can effectively engage this age group, highlighting their significant purchasing power and the importance of understanding their unique needs in a changing economic landscape.