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Focusing on the intersection of architectural design and technology, this work delves into mass customization in furniture through an online platform. It highlights generative design as a transformative force that reshapes designer-consumer dynamics and the architect's role, emphasizing the creation of multiple unique products. The book details the three stages of the customization process: form generation, interactive customization, and efficient fabrication. It also discusses the construction of a built prototype, providing insights into the file-to-factory workflow.