The Importance of the User Experience of a Career Site for the Company Selection of Potential Applicants of Generation Z. An Analysis Using the Example of Career Sites in the Skilled Trades Sector

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Focusing on the significance of user experience in career sites, this master's thesis examines its impact on Generation Z's employer selection. Through user testing and a quantitative questionnaire conducted with the "Handwerkskammer OWL" in Bielefeld, the research highlights that user experience is crucial, particularly the aspects of accessibility and utility. The findings provide actionable recommendations for enhancing the career pages of craft enterprises, aiming to attract this generation of job seekers effectively.