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Sneaker Wars
The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
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The narrative explores the intense rivalry between two brothers who founded Adidas and Puma, highlighting how their competition transformed the sports industry. It delves into their contrasting personalities and business philosophies, revealing how personal conflicts influenced their companies' trajectories and innovations. The book provides insights into the broader implications of their feud on sports marketing and branding, making it a compelling read for those interested in entrepreneurship and the evolution of sports business.
Buchkauf
Sneaker Wars, Barbara Smit
- Sprache
- Erscheinungsdatum
- 2009
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- Titel
- Sneaker Wars
- Untertitel
- The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports
- Sprache
- Englisch
- Autor*innen
- Barbara Smit
- Verlag
- Ecco Press
- Verlag
- 2009
- Einband
- Paperback
- Seitenzahl
- 400
- ISBN13
- 9780061246586
- Kategorie
- Wirtschaft
- Beschreibung
- The narrative explores the intense rivalry between two brothers who founded Adidas and Puma, highlighting how their competition transformed the sports industry. It delves into their contrasting personalities and business philosophies, revealing how personal conflicts influenced their companies' trajectories and innovations. The book provides insights into the broader implications of their feud on sports marketing and branding, making it a compelling read for those interested in entrepreneurship and the evolution of sports business.