The Construction of Feminity in 'The Australian Women's Weekly' of 1962, 1982 and 2009

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The magazine, first published in 1933, serves as a significant cultural artifact reflecting evolving ideas of femininity over decades. It functions as both a publication and an advertising medium, shaping and mirroring women's interests while also selectively excluding others. The study explores how its content and advertisements reveal societal perceptions and expectations of women, highlighting the magazine's role in influencing and reflecting female identity in Australia.