Development of a Blue Ocean Strategy Concept. Perspective from German Courier, Express and Parcel (CEP) Market

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The thesis explores the competitive landscape of the German Courier, Express, and Parcel (CEP) market, focusing on the presence of major integrators alongside numerous small to medium-sized firms. It examines the potential for creating "blue oceans" within this mature market and identifies strategies necessary for achieving higher pricing levels. Through this analysis, the work aims to provide insights into innovative approaches that can help companies differentiate themselves and succeed in a saturated industry.