Creditworthiness of private persons. An approach using social network sites

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The thesis explores the vast user base of Facebook, which boasted 757 million logins on December 31, 2013, and continues to grow, with 1.23 billion monthly active users generating over 30 billion pieces of information monthly. It highlights the potential for analyzing this immense data for various applications, particularly in assessing the creditworthiness of individuals. The work emphasizes the intersection of online marketing and data analysis within the context of social media's influence on business economics.