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Tourism Marketing for Cities and Towns
Using Social Media and Branding to Attract Tourists
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Focusing on place marketing theory tailored for the tourism sector, this book emphasizes the importance of creating a branded destination. It highlights promotional planning, authenticity, and the strategic use of social media to enhance personal experiences for visitors. Featuring a variety of international examples and insights from diverse stakeholders, it offers a comprehensive understanding of effective tourism marketing practices for cities and towns.
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Tourism Marketing for Cities and Towns, Bonita Kolb
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- Erscheinungsdatum
- 2017
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- (Paperback)
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