Marketing in a week

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Whether you are part of a small business or a multi-national company, effective marketing is essential for long-term success. This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include devising and constructing a marketing plan, using marketing research, segmenting your market, meeting your customer's needs, and increasing sales through marketing. This third edition has been fully revised and updated for the 2002 series relaunch.