Innovation Reinvented

Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Inhaltsverzeichnis Table of Contents Preface PART I- INTRODUCING THE GAMES Chapter 1 The Diversity of Innovation Chapter 2 Peering into the black box Chapter 3 Searching for Patterns Chapter 4 The Games of Innovation Chapter 5 Emerging and Mature Markets Chapter 6 Product Architecture PART II: THE SIX GAMES OF INNOVATION Chapter 7 Eureka! Chapter 8 The special case of the pharmaceutical sector Chapter 9 Battles of Architecture Chapter 10 Breakthrough Games: High technology craft Chapter 11 New and Improved Chapter 12 Mass Customization Chapter 13 Pushing The Envelope Chapter 14 Transitions PART III: LOOKING AHEAD Chapter 15 Winning strategies Chapter 16 Public Policies Chapter 17 Rethinking innovation END NOTES