Seducing the Boys Club

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Forty years post-feminist revolution, fewer than 2 percent of Fortune 1000 CEOs are women, highlighting an uneven playing field. Nina DiSesa, former chairman of a leading advertising agency, offers a candid perspective on thriving in a male-dominated business environment. A master communicator and successful corporate leader, DiSesa reveals that seduction and manipulation are key to surpassing male colleagues—not by adhering to traditional business school rules. By adopting various roles—den mother, fraternity brother, little sister, and hard-nosed boss—DiSesa navigates the challenges of a macho workplace, sharing humorous and cautionary tales from her experiences with "bad boys." She emphasizes the importance of blending feminine traits like nurturing and compassion with masculine qualities such as competitiveness and decisiveness to broaden professional opportunities. Her practical and sometimes controversial maxims include appreciating men, recognizing women's inherent potential for success, tackling challenges head-on, and crafting one’s own rules. DiSesa's insights provide women with the confidence and attitude needed to ascend in their careers while maintaining integrity. This book is a valuable read for both women and men, offering insights that can empower anyone navigating the complexities of the workplace.