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- 310 Seiten
- 11 Lesestunden
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"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Buchkauf
Brand Failures, Matt Haig
- Sprache
- Erscheinungsdatum
- 2003
- product-detail.submit-box.info.binding
- (Hardcover),
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- Gebraucht - Sehr gut
- Preis
- € 8,99
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