Roger L. Martin Bücher

Das Buch bietet praxisnahe Strategien zur Maximierung des Potenzials von Unternehmen. Es behandelt innovative Ansätze zur Steigerung der Effizienz und zur Förderung von Kreativität im Team. Zudem werden Methoden vorgestellt, um die Mitarbeiterzufriedenheit zu erhöhen und eine inspirierende Unternehmenskultur zu schaffen. Durch Fallstudien und konkrete Beispiele wird gezeigt, wie Unternehmen erfolgreich wachsen und sich an Marktveränderungen anpassen können. Ideal für Führungskräfte und Unternehmer, die ihr Geschäft auf das nächste Level heben möchten.

Bei Entscheidungen gibt es oft mehr als zwei Optionen. Meist ist es möglich, einen dritten, besseren Weg zu finden - so das Credo der beiden Autoren. Ihre Methode des integrativen Denkens kann jeder lernen und mithilfe eines Vier-Schritte-Modells anwenden. Das Buch macht den Leser sensibel für blinde Flecken und falsche Denkweisen. Zahlreiche Praxisbeispiele zeigen zudem, wie Führungskräfte und Unternehmen unterschiedlichster Branchen integratives Denken erfolgreich nutzen. Ein hilfreiches Handbuch für alle, die bessere Entscheidungen treffen wollen

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex and pressing problems.

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

American democratic capitalism is in imminent danger. More than forty years ago, a dangerous decline began that has created an unprecedented state of economic disparity. While the rich are getting richer faster than ever, the middle-class family has fallen so far behind it would take three generations to recover – perhaps even longer in the wake of the COVID-19 pandemic. The moment to rethink our economy and embark on a journey to repair our broken system is now. Roger L. Martin – former Dean of the Rotman School of Management and the world’s #1 management thinker (Thinkers50) – believes the problem is that we view our economy as a machine that can be perfected by pursuing increasing levels of efficiency. In his new book When More Is Not Better, Martin argues that we have relentlessly pursued efficiency at the expense of resilience, turning efficiency into a destructive force that has produced an unequal society and a fragile economy. That fragility makes our economy more vulnerable to shocks and brutally undermines our capacity to deal with catastrophic events like the pandemic.In the book, Martin reveals the dark side of efficiency, providing evidence, rigorous economic analysis, and insight to demonstrate that our constant effort to make the economic machine more efficient means fewer bigger winners and plenty left behind.

The book delves into the troubling state of American capitalism, highlighting its increasing volatility and declining investor returns. It examines the series of significant market crashes since the early 2000s, alongside a pattern of unethical executive behavior, including accounting scandals and the subprime mortgage crisis. The narrative underscores the urgent need to address these systemic issues to restore integrity and stability to the financial system.

'The Opposable Mind' promotes the idea that everyone can benefit from integrative thinking, which can be taught. The book reflects many actionable ideas, written in a tone that makes change seem easy.