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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
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Strategic retail management, Joachim Zentes
- Sprache
- Erscheinungsdatum
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic retail management
- Sprache
- Englisch
- Autor*innen
- Joachim Zentes
- Verlag
- Gabler
- Erscheinungsdatum
- 2007
- Einband
- Paperback
- ISBN10
- 383490287X
- ISBN13
- 9783834902870
- Kategorie
- Wirtschaft
- Beschreibung
- The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.