Proceedings / 11th General Online Research Conference

For the second time, the General Online Research Conference is not taking place in Germany, but in a neighbouring European country. Since its inception, online research in and about the Internet and mobile multi-media systems, has simplified cross border studies. Thanks to instant global accessibility, target groups can be surveyed in several languages more effectively and quickly than previously. In recent years, the General Online Research Conference has seen an increase in the number of international participants. In recognition of this, and to promote easier communication, English will be the working language of our Conference for the first time. Our keynote speakers – Professor Jon A. Krosnick from Stanford University and Hans Georg Stolz from ag. ma, will respectively open the Conference on Tuesday and Wednesday. The keynotes represent the strengths of the General Online Research Conferences: thoughtful scientific reflections are combined with high quality knowledge gained through experience and practice. This mixture is one-off in the international conference circuit. Further program highlights will be podium discussions on “Online election forecasts” and “Consumer 2.0”.