China - opportunities for international media businesses

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The influence of television on China's future is unmatched by any other technology or agency, making its industry one of the most intriguing in the country. A review of regulations reveals a scarcity of foreign channels, indicating that foreign television content entering China will be the primary focus of this report, with a secondary emphasis on Chinese content in global markets. All video genres are examined, with particular attention to news and current affairs programming. The report begins with an introduction covering the history of political influence and current regulations. It then analyzes key industry players, including CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, and Viacom, while exploring the concept of cultural imperialism and the impact of Western media. Opportunities for international firms in the Chinese media landscape are discussed, alongside the ongoing tension between government control and market liberalization. The report seeks to answer who will dominate the domestic market in the next decade and evaluates the influence of Chinese content on international markets within the same period. This analysis is particularly relevant as media presents unique challenges distinct from traditional manufacturing industries, especially regarding creative skills.