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Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Principles and practice of marketing, David Jobber
- Sichtbare Flecken
- Sprache
- Erscheinungsdatum
- 2010
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- Titel
- Principles and practice of marketing
- Sprache
- Englisch
- Autor*innen
- David Jobber
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- ISBN10
- 0077123301
- ISBN13
- 9780077123307
- Kategorie
- Marketing & PR
- Beschreibung
- Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.